Your release will now be reviewed for distribution. Please check your email for information and updates as we process your submission. For artists, record labels and other rights holders, getting your music into the Official Charts is likely to be one of the most important measurements of success. The iTunes Top has replaced the Top 40 and your potential No 1 no longer needs a physical format. Here's how to get your music buzzing, and a spot in the iTunes charts:. Artists stand out now by being different," People will link to you and embed you if you're remarkable, not if you fit the basic formula. They help you start a buzz and promote your work. And creating them is easier than you think.
Apple Music for Artists isn’t enough
Where do the charts come from?
Think back to the last time you browsed for a podcast to listen to. You probably picked an interesting category and explored whatever appeared on top. And you probably chose a show that was fairly close to the top of the list at least in the top It looks like this…. An algorithm calculates each factor for each show to rank shows. The list changes constantly, though many of the shows at the top remain there for quite some time. Those are powerful effects that go a long way toward marketing your podcast.
iTunes Podcast Rankings Factors
It seems like every brand has a podcast these days. And why not? Podcasting is among the latest trends in digital marketing, providing yet another avenue for companies to engage target audiences, spread their messaging and establish their authority and expertise in whatever corner of the industry they operate in. Unlike, say, white papers, blogs or eBooks, podcasts are a passive form of content , so listeners can stay tuned in and multitask. People who may not have time during the workday to sit down and read a white paper from start to finish can listen along to a branded podcast while devoting themselves to mundane tasks like checking email, generating reports or updating spreadsheets. There are plenty of ways to promote your podcast — LinkedIn, email newsletters, your blog page, to name a few — but eventually you need to deal with the pound gorilla of the podcasting industry: iTunes. Making the most of iTunes as a distribution platform requires marketers to understand its ranking system so your show is exposed to the largest audience possible. If you think you can get by with just your own landing page and SoundCloud, consider that every iPhone comes pre-loaded with the iTunes app. Like Google, Apple is pretty secretive about how its platforms rank content, releasing precious little information regarding its proprietary algorithms.
In the old days the charts were announced once a week and based on actual sales i. The chart that is announced on Radio 1 on a Sunday evening is still based on this premise — although, since 1st January , it includes digital purchases. Since iTunes has become the biggest retailer of music, the importance of the official Singles Chart has taken a nosedive. But iTunes charts are much more complex. Not only can songs be downloaded, single releases can be rated and reviewed in the iTunes store.
